We begin with a deep technical inspection to ensure your website is easily crawlable, indexable, and free from errors that may be blocking performance. This includes:

• Checking crawlability and indexation

• Identifying broken links and crawl errors

• Analysing page speed and mobile usability

• Ensuring proper HTTPS setup and security standards

• Verifying structured data and schema markup (where applicable)

Next, we conduct a detailed assessment of your on-page elements to ensure every page is optimised for both users and search engines.

• Meta titles and descriptions

• Heading structure (H1s, H2s, etc.)

• Keyword targeting and relevance

• Image optimisation (alt tags, file size)

• Internal linking strategy

We analyse the quality, uniqueness, and topical authority of your existing content.

• Identifying duplicate or thin content

• Assessing keyword density and intent alignment

• Reviewing content structure and readability

• Evaluating content gaps and opportunities

We evaluate how users interact with your site, and whether the design and layout encourage engagement.

• Mobile responsiveness

• Bounce rates and time on page analysis

• Navigation clarity and site structure

• Core Web Vitals performance

A trustworthy backlink profile is crucial. We provide a full overview of your link equity and any toxic links that may be harming your visibility.

• Number and quality of inbound links

• Anchor text distribution

• Identifying spammy or harmful backlinks

• Competitor backlink comparison (on request)

For businesses with a local focus, we also assess your local SEO signals.

• Google Business Profile optimisation

• Local citations and consistency

• Location-specific keyword performance

• Localised landing page structure

We offer optional competitor insights to help you understand where you stand and how to gain an edge.

• Keyword overlap and gaps

• Comparative technical strengths and weaknesses

• Link-building opportunities