Google Shopping
Exclusive Google Shopping PPC Management
At Mayfair Media, we deliver precision-driven Google Shopping PPC campaigns designed for brands that demand results, not wasted spend. Our exclusive approach combines advanced feed optimisation, intelligent bidding strategies, and hands-on campaign management to ensure your products appear in front of high-intent buyers at the moment they’re ready to purchase.
We work with a limited number of clients to maintain complete focus, control, and accountability, giving your eCommerce brand the competitive edge it needs to scale profitably in today’s crowded marketplace.
Clicks That Convert
With Google Shopping, every product becomes a visual advertisement, complete with price, image, and key information, served to customers browsing for exactly what you sell. Unlike traditional Search ads, Shopping Ads are high-intent, meaning users are already closer to purchase when they click.
Our Google Shopping PPC service is designed to put your products in front of the right audience, reduce wasted spend, and maximise return on ad spend (ROAS) through strategic optimisation and expert management.
Product Listings That Perform
What We Do
1. Tailored Campaign Strategy
We don’t believe in one-size-fits-all. Your Shopping strategy is built around your product mix, business goals, and target customer intent. From seasonal bestsellers to slow-moving inventory, we plan campaigns that align with your revenue objectives.
2. Feed Optimisation & Product Structuring
A well-optimised product feed is the heart of successful Shopping campaigns. We refine product titles, descriptions, categories, and attributes to communicate clearly with Google’s systems and improve relevance, clicks, and conversions.
3. Smart Bidding & Budget Allocation
Using advanced bidding strategies and real-time data, we allocate budgets where they’ll drive maximum impact, whether that’s scaling your best-performing products or improving visibility where profit margins are highest.
4. Ongoing Optimisation
Your campaigns are continuously monitored and refined. We analyse performance, adjust bids, prune poor performers, test new strategies, and keep your Shopping campaigns lean, efficient, and revenue-focused.
5. Transparent Reporting
Receive clear, actionable insights into campaign performance. Understand your ROAS, clicks, conversions, impression share, and more, giving you confidence that your investment is working hard for your business.
Why Google Shopping PPC Matters
Google Shopping ads show your products before traditional search results, with visual product listings that drive higher engagement and conversion rates. Retailers using Google Shopping can often see:
Higher click-through rates (CTR) than standard search ads
Improved conversion rates for online purchases
Better product visibility across Google Search and Google Shopping tabs
Granular performance insight at the product level
