In-Depth PPC Audit — £100

At Mayfair Media, we deliver high-performance insights through our meticulous PPC audits, tailored for brands that demand precision and profitability from their paid campaigns. Whether you’re running Google Ads, Meta Ads, or another platform, our audit reveals hidden inefficiencies, missed opportunities, and strategic improvements.

As a by-invitation or approved-application agency, we only work with selected clients who align with our ethos of excellence. Our £100 PPC audit is detailed, platform-agnostic, and results-driven.

  • We begin by reviewing the overall structure and configuration of your ad account to ensure it’s set up for optimal performance and control.

    • Campaign naming and segmentation

    • Use of campaign types (Search, Display, Performance Max, etc.)

    • Geographic and demographic targeting settings

    • Budget allocation and distribution logic

  • We assess how well your keyword targeting aligns with your objectives and whether match types are used strategically.

    • Review of keyword themes and intent

    • Match type distribution (exact, phrase, broad)

    • Negative keyword usage and gaps

    • Search query analysis to detect wasted spend

  • Your ads are your first impression — we analyse their effectiveness and compliance with best practices.

    • Relevance of ad copy to landing pages

    • Use of compelling headlines and calls to action

    • A/B testing setup and performance tracking

    • Review of ad extensions (sitelinks, callouts, structured snippets)

  • We evaluate the user journey after clicking the ad to ensure it supports conversion.

    • Relevance to ad and keyword

    • Page load speed and mobile experience

    • Conversion path clarity

    • CRO (Conversion Rate Optimisation) opportunities

  • Proper tracking is essential for measuring success. We ensure that your data is accurate and actionable.

    • Google Ads conversion tracking setup

    • Google Tag Manager configuration (if applicable)

    • Event tracking via GA4 or other tools

    • Attribution model evaluation

  • We review how your budget is being managed and whether your bidding strategies align with campaign goals.

    • Manual vs. automated bidding assessment

    • Cost-per-click (CPC) and cost-per-conversion analysis

    • Budget pacing and delivery settings

    • ROAS (Return on Ad Spend) tracking and opportunities

  • Modern PPC goes beyond keywords — we assess how effectively you’re using audience data.

    • Custom audience creation and usage

    • Retargeting and remarketing setup

    • Lookalike or similar audience performance

    • Demographic and in-market audience insights

  • We tailor our audit to your chosen platforms (e.g., Meta Ads, LinkedIn Ads, Google Ads).

    • Platform policy compliance

    • Campaign objective alignment

    • Visual ad creative analysis (where relevant)

    • Channel-specific metrics and KPIs

What You’ll Receive

  • A detailed audit report (PDF), tailored to your platform

  • Actionable insights and recommendations prioritised by impact

  • Optional 30-minute debrief call to review findings

Audit Fee: £100

Our PPC audits are priced at £100 and reflect the depth, care, and strategic clarity that defines our agency. This service is offered by invitation or approved application only, ensuring we maintain our bespoke, results-focused approach.